About

Designer set on clarity, not decoration.

I’m M. Awais, a Senior Product Designer based in Lahore. For the last six years I’ve helped teams take dense, technical products and turn them into something people understand on the first try, across fintech, healthcare, hospitality, SaaS, and enterprise. I started out freelancing in 2020, spent a few years sharpening the craft inside product teams, and today I design end to end: research, structure, interface, and the design systems that keep it all consistent. Along the way I picked up UX certifications from Google and IBM, though the portfolio says more than the badges do.

6yrsDesigning products end to end
25+Products & features shipped
6ind.Fintech, healthcare, hospitality, SaaS, enterprise

Experience

2020 to Now
  1. Feb 2025Now

    Product Designer

    Tkxel

    Leading product design end to end, from research to high-fidelity, turning business and user needs into clear flows and interfaces, and mentoring the designers around me.

  2. Oct 2024Feb 2025

    Senior UX/UI Designer

    Code District · Contract

    Ran discovery with clients and owned end-to-end project workflows, from user research and usability testing to modern, trend-driven design.

  3. May 2023Sep 2024

    Senior UX/UI Designer

    OptimusFox

    Built and maintained a design system across fintech, blockchain, NFT, and real-estate products, grounded in real user research.

  4. Oct 2021May 2023

    UX/UI Designer

    Orcalo Holdings

    Designed products end to end with a user-centric approach, working closely with developers and building the design systems that kept everything consistent.

  5. Feb 2021Oct 2021

    UX/UI Designer

    Karewise · Remote, Contract

    Researched the product from the idea up and designed the full experience across website, web app, and mobile, with clean developer handoff.

  6. 20202021

    Freelance Designer

    Independent

    Where it started: 100+ small projects, fast turnarounds, and the habit of listening before designing.

Built for Ambitious Brands
  • Product Strategy
  • UX Research
  • Interaction Design
  • Design Systems
  • Prototyping
  • Usability Testing
  • Branding
  • AI-Native Design
  • Accessibility
  • Figma
  • HTML & CSS
Why work with me

Senior design,
thought through.

Senior-level design, thought through properly and shaped around your product, never pulled off a template. Here is what that looks like in practice.

Contact me

Senior Craft, Hands-On

You work with someone who has shipped real products across fintech, healthcare, and SaaS, doing the actual design, not passing it to a junior.

Problem First, Pixels Later

I start with research and a clearly framed problem, so the work solves the right thing instead of just looking good.

Systems That Scale

Clean design systems and dev-ready specs, so the design holds together and ships without friction.

Clear Collaboration

Straight talk and simple updates. You always know exactly where things stand, no chasing.

In It Through Ship

I don’t vanish at handoff. I stay through build and QA until it works in the real world.